30 / 06 / 16
How do you make writing engaging?
How can you make your writing engaging? Or, more specifically, how can you make your business writing engaging? Why, surely that’s a contradiction in terms! Right …? A lot of people do seem to make a distinction between 1) Work Writing, and 2) Pretty Much Every Other Kind of Writing. It essentially amounts to this: […]
20 / 05 / 16
Writing for the board? Here’s what you really need to know
‘What people don’t realise,’ Nick said, ‘is that I’m just like them. I get tired. I worry about stuff. I think maybe I should get to the gym more. And I have too much on my plate. I’m not superhuman.’ Nick is the European COO of a company that employs 130,000 people. He’s 46, and […]
11 / 05 / 16
The 15 writing habits of people who build amazing careers
One of the great pleasures of my job is that I frequently get a chance to talk to people who really are at the top of their game. Over the last 18 years, my colleagues and I have worked with over 40,000 people. And among them have been many industry leaders who have built seriously […]
05 / 04 / 16
‘We always write it like that.’ But why?
Sometimes we can’t remember why we do things a certain way. This is certainly the case with company reports and other documents. It may not always be the best way – far from it – but that’s the way they’re written and that’s that. ‘We must always start with two pages of background,’ explains a […]
31 / 03 / 16
Are your ‘good manners’ letting you down?
What’s the right tone to strike in business writing? Formal? Yes, you want to come across as a serious contributor to the subject at hand and not to sound too … chatty? Hmmm. But if you’re too serious, don’t you risk boring people and losing them? Tone is a minefield. And it’s made all the […]
24 / 06 / 14
These five techniques will transform your technical writing
Here is the gist of a conversation I had with a scientist a few years ago. I was teaching a one-day technical-writing course that she was (reluctantly) attending. ‘What do you write?’ ‘Mainly records of experiments and field trials.’ ‘And do you enjoy writing?’ ‘No, I absolutely loathe it.’ ‘Why?’ ‘Because it’s just going to […]