Our guest in this special episode of Communication Lab is Ryan Holiday, who dropped out of college at the age of 19 and went on to become global marketing director of American Apparel while still in his early 20s.
A sometimes secretive figure, he’s been behind major publicity coups, including orchestrating a fake smear campaign for one of his own clients – the controversial American author Tucker Max.
With no budget, and in under two weeks, he secured coverage in everything from the Chicago Tribune to the Washington Post. All of which is covered in his new book, Trust me, I’m lying – confessions of a media manipulator.
In this hard-hitting exclusive interview, he reveals why he’s finally stepping out from the shadows.
The internal league table of page views for each Gawker.com blogger is at www.gawker.com/stats