Bid, tender and sales-proposal writing

This is the ideal bid-writing course if you’re looking to train 1–3 people. For more than 3 people, please see our bid and tender writing course for teams.

Writing a tender or bid is a key part of winning new business, just as writing a sales proposal can be. Yet many people see it as a chore – an obstacle between the ‘real’ work of meeting the client and the end goal of closing the sale.

Silent salesforce

However, perfecting the art of good sales-proposal writing can move you closer to a sale even while you’re busy pursuing other opportunities.

And for formal tender writing, good drafting skills are essential: you won’t even get past the pre-qualification stage if your bid writing lets you down.

Gain the winning edge

Discover the secrets to a truly persuasive sales proposal. This open course is designed to make writing tenders, bids and proposals quick, easy and effective.

This one-day bid, tender and sales-proposal writing course will show you how to:

  • set a clear objective
  • build a persuasive structure
  • get your key sales messages across
  • focus on the ‘win themes’
  • use executive summaries to sell to decision-makers
  • write persuasively at all times
  • manage multiple contributions to the bid-writing process
  • choose an appropriate style for tenders, sales letters or proposals
  • address the client’s or prospect’s needs
  • establish and build rapport
  • write confidently and clearly, for impact
  • construct sound, clear sentences
  • ensure your grammar and punctuation don’t let you down
  • choose a clear, consistent layout
  • use graphics to draw clients in to the sales document
  • focus on relationship building and speed up the sale.

Download a PDF about this course, including a course outline.

Where is it held?

We run the course in central London, at the Etc venue, 120 Moorgate, London EC2M 6UR.

Course dates and booking

You can see a full listing of dates for the course below. You can register your place and book online. You can pay with credit or debit card, or alternatively you can pay by invoice:

Show in the next months in

Course Location Dates Price exc. VAT   Status
Bid, tender and sales-proposal writing London 04 May £495.00

Bid, tender and sales-proposal writing


04 May

£495.00 exc. VAT


Register Now » 6 Places Available!
Register Now » 6 Places Available!
Bid, tender and sales-proposal writing London 13 Jun £495.00

Bid, tender and sales-proposal writing


13 Jun

£495.00 exc. VAT


Register Now » 10 Places Available!
Register Now » 10 Places Available!
Bid, tender and sales-proposal writing London 18 Jul £495.00

Bid, tender and sales-proposal writing


18 Jul

£495.00 exc. VAT


Register Now » 10 Places Available!
Register Now » 10 Places Available!
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Confidential writing analysis and questionnaire


Our unique writing analysis will give you the confidence and focus you need to improve your writing efficiently and effectively. Because it focuses on 15 specific business-writing skills, you’ll discover your strengths as well as areas for improvement.

You’ll also receive a questionnaire ahead of the day so you can let the trainer know exactly what you want to achieve. Taken together, these ensure that no delegate gets left behind and everyone benefits from training appropriate to their needs. We take your privacy seriously, so your results won’t be shared with other delegates. And if you give us any sensitive documents to analyse, we will be happy to sign a non-disclosure agreement.

Expert trainers

All our trainers are experts in writing for business, with a background in industries where writing is the main focus. So they are well equipped to handle even the trickiest business-writing queries and offer practical advice. Each must go through rigorous selection and training processes, and pass a six-stage series of tests, before we consider them qualified to work for you.

Meet our trainers

Professionally bound course manual and helpline support

We won’t leave you high and dry after the course. Our professionally bound course manual will contain all your notes, as well as detailed summaries of our techniques for writing better documents. You’ll also have free helpline support for a year after the course – so whatever your question, you’ll always be within easy reach of an answer.

Price and booking

The course is £495 + VAT. We offer a discount if you book two or more delegates.

To book, simply use the booking table above. Alternatively, you can call us on +44 (0)1273 732 888 or send us a message.