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Posted by: Rob Ashton
15 / 04 / 24
One of the biggest business-writing myths has to be that shorter is always better. ‘Less is more,’ say those who claim to be in the know. Keep it brief and people will thank you. To be fair, this advice comes from a good place. And, like most myths, it does have some basis in truth. […]
03 / 04 / 24
Imagine you’ve just got a text from a friend. Which of these two messages would you react to more strongly? A: ‘The forecast doesn’t look great today.’ B: ‘The forecast is heavy rain and winds of up to 45 mph this afternoon.’ Most people would probably say version B, because it’s far more specific. Granted, […]
26 / 03 / 24
Have you ever wondered why you can never seem to get a document written until its deadline is looming? You might have been paralysed by writer’s block for weeks. Yet when you realise it’s due in at 5 o’clock today, you’re miraculously able to get on with it. It’s as if you’ve found a secret […]
19 / 03 / 24
Have you ever written what you thought was a perfectly clear email, only to get a reply ten minutes later that left you scratching your head? Perhaps the person you sent it to emailed back with questions that you thought you’d already answered. Or maybe they got hold of the wrong end of the stick […]
12 / 03 / 24
Have you ever missed an obvious typo and wondered how? Maybe it was even in a title in bold, 24-point type. Or perhaps you overlooked a howler in a PowerPoint deck until you were presenting on Zoom. Don’t worry – it’s not just you. We’ve all done it. In fact, I’m slightly terrified that I’ll […]
20 / 02 / 24
Have you ever noticed how something strange happens whenever we sit down to write a document? In person, we might be able to explain even the most complex of topics in relatable, everyday language. But as soon as we fire up Word, phrases mysteriously appear on our screens that we’d never use face to face. […]
03 / 01 / 24
When most people set out to write something like a report or proposal, they make one fundamental error. They might adapt a similar one that they wrote before or find one that someone else has written and model that. Or they’ll tweak a template – which is probably also based on a report that someone […]
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