Tailoring a course to your needs
All our clients are unique. They all have their own challenges – whether it’s because they do different things, operate in different sectors or markets, or simply employ people with different skill sets.
The tone of voice of your organisation and the precise documents your team writes are similarly unique.
That’s why no two of our courses are exactly alike, either. We take samples of the documents your team writes day-to-day. This means our expert course developers can create a course that engages your team. We tailor the course to make sure every exercise, discussion and example rings true for your organisation.
All our courses are grounded in the fundamental principles and techniques of professional writing. But these really come alive when they mirror what your team actually read and write every day.
That’s why we take examples of the documents your team write before the course. Using documents that your team are familiar with from their daily working lives keeps the course engaging. And it means your team members will be in no doubt about how the skills they’re learning can be applied to what they’re writing.
Individual analysis, for individual delegates
Everyone in a team will have their own individual writing strengths and weaknesses. So it’s critical that these are understood and addressed in any training.
That’s why we’ve developed a unique analysis process that will identify and quantify these strengths and weaknesses. Based on fifteen key writing areas, it will tell us exactly what each person should focus on first. Perhaps you’ve noticed a particular team member is prone to grammar gaffes, or that another frequently writes unintelligible sentences: this analysis will show that.
The trainer will do the analysis before the course. This means they will understand the writing issues of every one of your people – before anyone even enters the training room.
After the course
Our discussion-led approach means by the end of the day, delegates will be filled with ideas for applying their new skills to their day-to-day writing.
But the learning won’t stop there: a complete online follow-up programme will capture their enthusiasm and build on their new-found skills, to make them permanent. Called Emphasis 360, it will allow your team to recap everything they covered in the course and develop new ones.
Emphasis 360 fits into your team’s busy work schedule. Each module can be finished in less time than it takes to drink a cup of coffee. We also send every delegate regular reminders about Emphasis 360, to make sure that writing stays at the front of their mind.
Numbers, pricing and venue
We can train any number of people: from four people up to an entire organisation. (For fewer than four people, see our courses for individuals.)
This means the cost of the course varies depending on how many people you’re looking to train. If you’d like to find out prices for your group size, call us on +44 (0)1273 732 888 or send us a message.
Our trainers are based in the UK, but we train globally. Wherever you are in the world, we’ll run our course on your premises.
Feedback on our courses
A wide range of people commission our courses – including team managers, board members and professionals in L&D and HR.
We asked everyone who had commissioned an in-house course from us in 2015:
‘On a scale of 1-10, how likely are you to recommend our writing-skills training to a friend or colleague?’
Our average score was over 9/10 – and nearly half gave us a perfect 10.