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Advice and tips
Posted by: Cathy Dann
18 / 12 / 12
Seasons greetings, Rudolph here. It has come to my attention that some of you humans are getting in a pickle about rein and reign, so I thought I’d spare 60 seconds to sort you out. Firstly, let’s have a quick look at the dictionary definitions of rein. rein (n) – a long strap used to […]
The basic Twitter.com platform is surprisingly inflexible. For example, it doesn’t allow you to schedule tweets for later, monitor how many people have clicked on your links, combine multiple accounts or view more than one stream of information at a time. So most people who embrace Twitter use a variety of tools and apps to […]
14 / 10 / 12
Should you write: a) ‘Last autumn, I led the Pegasus project’, or b) ‘Last autumn, I lead the Pegasus project’? The answer is a). Led is the past tense and past participle of the verb to lead. The confusion arises for a couple of reasons. Firstly, the verb to read keeps the same spelling when […]
Posted by: James Eagle
Poor apologies are all too common in business. But the flipside is that, because they’re so rare, a good, convincing apology to a client can leave you with a stronger relationship than before you slipped up. It isn’t hard to do, either. The key is to remember that you don’t want to sound like a […]
18 / 09 / 12
What do data, bacteria, agendas and paninis all have in common? Their ability to ignite a singular vs plural debate. Why so much confusion? Well, firstly, it comes down to how you view foreign words that have been incorporated into English. Should they retain the grammar of their original language, or adopt our ways? Secondly, […]
Posted by: Patrick Neylan
19 / 08 / 12
Annual reports should be focused, well written and dynamic – and, above all, they mustn’t shy away from giving a clear and accurate message. A good place to begin when you need to write one (or, indeed, any other document), is with a question. Why do you write? This isn’t as foolish a question as […]
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