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Posted by: Cathy Dann
20 / 05 / 12
Brand identity is important to business, and having a brand name with impact is a big part of that. But when the name breaks the standard rules of English in its efforts to achieve that, it can present writers with a challenge. In many cases, the company itself will take a pragmatic approach. For example, […]
Posted by: Catie Holdridge
19 / 05 / 12
Most students are familiar with that morning-after feeling. But academic life can leave you with another kind of hangover you’ll want to shake off before heading off to work: an academic writing style. When your key reader is more likely to be found in a boardroom than a staffroom, you need to change your approach. […]
Every now and then, you’ll come across someone who insists that different to and different than are wrong, and that only different from is correct, writes Cathy Relf. For the most apoplectic example, we’ll cite the now semi-defunct Queen’s English Society’s, who complain: ‘At a conservative estimate, it can be said that some 90% of […]
17 / 05 / 12
For accountants, effective writing skills can be as important as the ability to crunch the numbers. Your professional development and competitive edge depend as much on your ability to communicate what you’ve found as the findings and recommendations themselves. So what are some of the key writing challenges accountants face when trying to do this? […]
19 / 04 / 12
Compare to is used to describe similarity, while compare with is used for differences as well as similarities. So, for example, while a man may be flattered to be compared to George Clooney, he may not find it quite as pleasant being compared with George Clooney. Hence Shakespeare mused ‘Shall I compare thee to a […]
What is ‘singular they‘? Singular they is the use of they, their or them (plural pronouns) with a singular antecedent (the word the they, their or them refers back to). And singular they is typically used to refer to a noun that could be either gender (such as client, person or student), or to an […]
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