0044 (0)1273 732 888
Advice and tips
Posted by: Cathy Dann
19 / 07 / 12
If you mix up your words, it can affect a reader’s opinion of you – and that, in turn, can have a detrimental effect on your business. So here’s how to get affect and effect straight. Almost always, the following will apply: effect is a noun and means ‘a result or a consequence’ or the […]
Adverbs convey information about how things happen, as well as when, where and to what extent. As the name suggests, they modify verbs – but they can also modify adjectives, other adverbs and whole sentences, writes Cathy Relf. For example, in the sentence ‘I need to see you urgently,’ the adverb urgently tells us about […]
Posted by: Tom Wilde
20 / 06 / 12
When inviting a bid, clients sometimes ask you to include mini biographies, also known as pen portraits, of the potential team. Here, we show you how to treat this as an opportunity to sell your company. Focusing on the client’s needs and objectives is just as important in this section as it is in every […]
Posted by: Jacob Funnell
At Emphasis, we’re always highlighting the importance of keeping your reader at the front of your mind. In the past, that reader would always be human. Today, there’s a second audience to play to – and it’s just as important. Search engines such as Google and Bing crawl the web, weighing up your words and […]
20 / 05 / 12
Brand identity is important to business, and having a brand name with impact is a big part of that. But when the name breaks the standard rules of English in its efforts to achieve that, it can present writers with a challenge. In many cases, the company itself will take a pragmatic approach. For example, […]
Posted by: Catie Holdridge
19 / 05 / 12
Most students are familiar with that morning-after feeling. But academic life can leave you with another kind of hangover you’ll want to shake off before heading off to work: an academic writing style. When your key reader is more likely to be found in a boardroom than a staffroom, you need to change your approach. […]
Our newsletter contains proven advice and tips for transforming everything you write at work. Join over 4,000 professionals who receive our best advice for writing documents that help you achieve your goals.