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Advice and tips
Posted by: Catie Holdridge
20 / 01 / 12
Disclaimer: the views expressed in this article are those of the author and not those of the rest of the staff at Emphasis. We like robins here, and none were harmed in the production of this article. Ed.] Christmas is a time for traditions. For many, this involves the holy trinity of tree, turkey and […]
Posted by: Cathy Dann
24 / 12 / 11
Do you know your palates from your palettes from your pallets? It’s a particularly important distinction if you work with food or wine – or, indeed, paints or wooden platforms. Of course, it’s blinking typical of English to have three different spellings for one pronunciation. But that’s part of our dear language’s charm. Take a […]
21 / 12 / 11
One of our readers, Marc, wrote in with this question: ‘Should it be you and your partner’s luggage or your and your partner’s luggage? As in: “We were sorry to hear about the loss of you and your partner’s luggage on your recent flight.” The first one sounds right, but I’m not sure!’ Indeed, the […]
19 / 12 / 11
New research suggests that if you want your writing to be shared online then overusing adjectives is not wise, advisable, judicious, big or clever. [Mental note: should probably edit this.] The findings come from social media scientist Dan Zarrella, who aims – in his book Zarrella’s Hierarchy of Contagiousness – to demystify social media marketing […]
26 / 11 / 11
No one ever said English was a straightforward language. No sooner have you learned one rule than you are presented with all the exceptions. As dewy-eyed innocents, we were taught to put a before words beginning with consonants and an before those starting with vowels, only then to hear that the rule bends a bit […]
Posted by: em-admin
22 / 11 / 11
On Wednesday 23 November, Emphasis CEO Rob Ashton will be holding an online seminar: How to supercharge any sentence in 60 seconds. Here is some information for participants. When you join the session, you will see a control panel on the right side of your screen that looks something like this: To watch and hear […]
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