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Advice and tips
Posted by: Catie Holdridge
21 / 12 / 11
One of our readers, Marc, wrote in with this question: ‘Should it be you and your partner’s luggage or your and your partner’s luggage? As in: “We were sorry to hear about the loss of you and your partner’s luggage on your recent flight.” The first one sounds right, but I’m not sure!’ Indeed, the […]
19 / 12 / 11
New research suggests that if you want your writing to be shared online then overusing adjectives is not wise, advisable, judicious, big or clever. [Mental note: should probably edit this.] The findings come from social media scientist Dan Zarrella, who aims – in his book Zarrella’s Hierarchy of Contagiousness – to demystify social media marketing […]
26 / 11 / 11
No one ever said English was a straightforward language. No sooner have you learned one rule than you are presented with all the exceptions. As dewy-eyed innocents, we were taught to put a before words beginning with consonants and an before those starting with vowels, only then to hear that the rule bends a bit […]
Posted by: em-admin
22 / 11 / 11
On Wednesday 23 November, Emphasis CEO Rob Ashton will be holding an online seminar: How to supercharge any sentence in 60 seconds. Here is some information for participants. When you join the session, you will see a control panel on the right side of your screen that looks something like this: To watch and hear […]
24 / 08 / 11
Email is an integral part of our business lives, but it’s also a liability. Sometimes a simple attempt at being brief and concise can make you come across as curt and unpleasant. It’s far too easy to be overconfident about conveying tone effectively in email, and there’s no shortage of ‘when email attacks’ stories in […]
Posted by: Cathy Dann
Brace yourselves: there are two spellings for judgement/judgment. ‘Aha!’ we hear you say. ‘This is an American thing, isn’t it?’ Well, yes and no. It is true that in the US there is only one spelling: judgment. Elsewhere it isn’t quite that simple. In Australia, Canada, New Zealand, South Africa and the UK, both spellings […]
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