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Advice and tips
Posted by: Rob Ashton
17 / 09 / 24
It’s tempting to think that writing comes easily to everyone but ourselves. But if we could see inside their heads, we’d probably find that their experience is much closer to ours than we thought. Writing is not a natural process for the human brain. So when humans write, humans generally struggle. Even I don’t find […]
09 / 09 / 24
An embarrassing mishap befell me during my recent summer break. It happened when I was searching for the bathroom in an unfamiliar West Country pub. Following several signs had led me to a glass door, which was labelled with what I read as the word ‘TOILETS’ in large, capital letters. So I pushed it open. […]
02 / 09 / 24
I found myself in a strange situation recently – I was approaching a long Zoom call with genuine excitement. It was a webinar by an expert I’d just started following on social media and I was very keen to hear more of what he had to say. He started well, drawing me in with a […]
23 / 07 / 24
One of the biggest dangers of relying on AI writing bots is perhaps not the most obvious. It’s not that what they produce is inferior to human writing. It’s that the opposite is true. Generative AI apps like ChatGPT or Microsoft Copilot can produce text that is often astonishingly realistic. They can write emails, outline […]
16 / 07 / 24
Most of us don’t like the way we look in photos. We wince slightly when we glance at a picture that includes us. Despite how it might feel, though, this has very little to do with how we actually look. It’s because the face we’re seeing is not the face we see in the mirror […]
27 / 06 / 24
Much of what we write often sails way over our readers’ heads. The problem is that we take our own knowledge for granted and assume that everyone else knows it too. As I explained recently, we all know more than we think. Even if you’re new to a topic yourself, it’s still surprisingly easy to […]
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