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Posted by: em-admin
15 / 01 / 09
Managers are failing to update their staff just when they need to most, it seems. The training manager of a blue-chip multinational was telling us recently how many managers had gone curiously quiet. It seems that their tongues (or their keyboards) have gone west along with the firm’s profits, just as their teams were looking […]
16 / 11 / 08
Start with the reader in mind Do they know much about the topic? Do they understand your jargon or acronyms? How important is this information to them? How interested are they in it? (That’s not the same thing.) Be sure of your core message before you start writing. Imagine you are going on TV for […]
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