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Advice and tips
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17 / 02 / 09
Business-writing expert Gary Woodward explains: Why intros and endings are so important How to grab a reader’s attention How to conclude effectively. Click here to listen.
29 / 01 / 09
For most actuaries, it’s a love of maths, statistics, probabilities and risk analysis that draws them into the profession. However, once they’ve been fully trained in these hard skills, working life throws up new challenges. If you’re a consulting actuary, for example, you‘ll often have to explain complex ideas to clients who are not experts […]
19 / 01 / 09
Whether you’re setting up a new business venture or want the go-ahead for a project, there’s one essential document you need. Robert Ashton gives a step-by-step guide to writing a good business plan. There’s a memorable conversation in the famous Lewis Carroll novel Alice in Wonderland, where Alice asks the Cheshire cat for directions. Unfortunately, […]
15 / 01 / 09
Managers are failing to update their staff just when they need to most, it seems. The training manager of a blue-chip multinational was telling us recently how many managers had gone curiously quiet. It seems that their tongues (or their keyboards) have gone west along with the firm’s profits, just as their teams were looking […]
16 / 11 / 08
Start with the reader in mind Do they know much about the topic? Do they understand your jargon or acronyms? How important is this information to them? How interested are they in it? (That’s not the same thing.) Be sure of your core message before you start writing. Imagine you are going on TV for […]
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