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Advice and tips
Posted by: Rob Ashton
29 / 04 / 24
Getting someone to read a document is often a bit like pushing a car that won’t start. You have to overcome a ton of inertia at first. But it then takes much less effort to keep them moving. You’re already halfway there if you can get them to read the first few sentences. That’s why […]
22 / 04 / 24
People read your documents until they can stop. Then they do. But that’s not because we have limited attention spans. The truth is that we can focus for hours as long as something grabs our attention and doesn’t let go. Just ask anyone who’s ever binge-watched a Netflix box set. Turn off Most work […]
15 / 04 / 24
One of the biggest business-writing myths has to be that shorter is always better. ‘Less is more,’ say those who claim to be in the know. Keep it brief and people will thank you. To be fair, this advice comes from a good place. And, like most myths, it does have some basis in truth. […]
03 / 04 / 24
Imagine you’ve just got a text from a friend. Which of these two messages would you react to more strongly? A: ‘The forecast doesn’t look great today.’ B: ‘The forecast is heavy rain and winds of up to 45 mph this afternoon.’ Most people would probably say version B, because it’s far more specific. Granted, […]
19 / 03 / 24
Have you ever written what you thought was a perfectly clear email, only to get a reply ten minutes later that left you scratching your head? Perhaps the person you sent it to emailed back with questions that you thought you’d already answered. Or maybe they got hold of the wrong end of the stick […]
03 / 01 / 24
When most people set out to write something like a report or proposal, they make one fundamental error. They might adapt a similar one that they wrote before or find one that someone else has written and model that. Or they’ll tweak a template – which is probably also based on a report that someone […]
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