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Choose your words wisely
Posted by: James Eagle
14 / 10 / 12
Poor apologies are all too common in business. But the flipside is that, because they’re so rare, a good, convincing apology to a client can leave you with a stronger relationship than before you slipped up. It isn’t hard to do, either. The key is to remember that you don’t want to sound like a […]
Posted by: Catie Holdridge
30 / 03 / 12
It would be easy to imagine that these words represent an evolution: two words becoming one. In fact, they have distinct meanings. Here’s how to keep each in its place. Altogether can mean entirely, utterly or completely; on the whole; or with everything included: That’s a different point altogether. Altogether the meeting was a success. […]
25 / 01 / 12
As a new year begins, you can’t help but look back on the one just passed: its gains and losses, its highs and lows, the memorable moments and those best forgotten. So why not do the same for the words and terms that entered our lives – or at least the dictionaries – in 2011?* […]
20 / 01 / 12
Disclaimer: the views expressed in this article are those of the author and not those of the rest of the staff at Emphasis. We like robins here, and none were harmed in the production of this article. Ed.] Christmas is a time for traditions. For many, this involves the holy trinity of tree, turkey and […]
19 / 12 / 11
New research suggests that if you want your writing to be shared online then overusing adjectives is not wise, advisable, judicious, big or clever. [Mental note: should probably edit this.] The findings come from social media scientist Dan Zarrella, who aims – in his book Zarrella’s Hierarchy of Contagiousness – to demystify social media marketing […]
24 / 08 / 11
Email is an integral part of our business lives, but it’s also a liability. Sometimes a simple attempt at being brief and concise can make you come across as curt and unpleasant. It’s far too easy to be overconfident about conveying tone effectively in email, and there’s no shortage of ‘when email attacks’ stories in […]
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