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Choose your words wisely
Posted by: Catie Holdridge
06 / 08 / 10
…They risk losing business. (Isn’t that what they say?) One in five consumers think if an item is ‘organic’ it means it is low in fat, while almost one in four had no idea what it meant at all, according to new research from myvouchercodes.co.uk. So how much should we assume about our audience’s prior […]
27 / 07 / 10
Today, it’s exactly two years until the opening ceremony of the Olympics and the moment the eyes of the world turn towards London. However, advertisers not officially associated with the Games will have to duck and dive to be able to cash in on this attention without alerting the Olympic word police. That’s because a […]
21 / 07 / 10
On misusing or fumbling a word, is it better to hold your hands up to it or to compare yourself to the world’s greatest playwright? For Sarah Palin, apparently, the answer was easy. Her use of the entirely made up ‘refudiate’ was no error; indeed, inventing it was akin to something Shakespeare himself would have […]
23 / 04 / 10
The words ‘obese’ and ‘obesity’ may soon be off-limits at Liverpool City Council. The idea is to avoid causing offence, but will they just end up diluting the message? The proposal, if it goes ahead, would see these words replaced by the term ‘unhealthy weight’ in any literature aimed at children. The idea came from […]
Posted by: Rob Ashton
05 / 02 / 10
People power counts for a lot in writing. ‘One in a hundred people’ is likely to produce a much bigger reaction from readers of your reports than ‘one per cent’, even though they obviously mean the same thing. Before you dismiss this as another example of general ignorance, you should know that experts are not […]
Posted by: em-admin
15 / 06 / 09
Which came first: the newspapers or the news? This seemingly silly question – while not quite as mystifying as the whole egg-versus-chicken debate – proves relevant when it comes to the big e-word: economy. The press may have helped write us into a recession: now can they help to ease us out? Emphasis is going […]
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