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Choose your words wisely
Posted by: Rob Ashton
11 / 02 / 09
Kill the fatted calf: it seems we do now have a definition of the word ‘Depression’. (See ‘What’s in a word?’, below.) According to the Economist, it’s: … a slide in peak-to-trough of real GDP of 10% or a decline lasting more than three years. I’m glad we sorted that out. So we’re not in […]
05 / 02 / 09
Gordon Brown mentioned the word ‘Depression’ for the first time yesterday at Prime Minister’s Questions. Everyone jumped except David Cameron, who apparently failed to notice until it was pointed out to him afterwards. Apparently there’s no definition of the ‘D-word’, as there’s only ever been one and records from the time are unreliable. But that […]
03 / 02 / 09
Here in the southeast snow all-but brought normal business life to a standstill yesterday. And it’s not much better today. Here in Emphasis towers we’re made of sterner stuff: it takes more than a few snowflakes to deter us from our vital work of showing people how to write better business documents. Like everyone else […]
03 / 10 / 08
Imagine you’ve got to write a set of instructions for a total stranger; no, millions of total strangers. It’s a huge audience, made up of people from all walks of life. So it’s going to be impossible to cater for individual needs. You’ll have to write it so that practically anyone can understand the language. […]
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