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News from Emphasis
Posted by: Catie Holdridge
11 / 05 / 10
University students’ writing is plagued by poor grammar and punctuation and a lack of consensus on what constitutes a clear writing style, new Emphasis research has found. This inaugural research project, which marks the launch of the Emphasis Research Centre, suggests that today’s graduates – the business writers of tomorrow – aren’t being encouraged to […]
Posted by: em-admin
12 / 11 / 09
As the seasons turn and the nights draw in, we continue to track how often the terms ‘recovery’ and ‘green shoots’ appear in the broadsheets. And we ask: can we look to the newspapers for renewed hope, or mere cold comfort? With only the most intermittent exception, it is the latter. This pessimism has dominated […]
13 / 10 / 09
Now, we know it’s not considered good form to blow one’s own trumpet, but – just this once – we hope you’ll forgive us a little toot. We’ve produced something we think you’ll want to hear. We’ve produced a podcast. And by gum, we’re really rather proud of it. Firstly (unlike some podcasts) it doesn’t […]
15 / 07 / 09
Last month we announced the launch of our index tracking the use of the words ‘green shoots’ and ‘recovery’ in the newspapers. So where are the press putting us now? June’s references to ‘recovery’ actually topped May’s (1323 compared to 1185), while ‘green shoots’ held steady. Merely counting these key words won’t give you the […]
Posted by: Barbara Wilson
07 / 05 / 09
Lots of people find the difference between a metaphor, a simile and an analogy a tad confusing. But there’s no need to get your undergarments in a twirl over this one. It’s relatively simple to explain … though much harder to do well. Metaphors should make us see the picture the writer hopes to paint […]
11 / 02 / 09
There is a corner of Emphasis Towers dedicated solely to the behind-the-scenes team known as Operations. We are the stage-hands to the trainers’ thespians; the gaffers to Client Relations’ stage directors. And while we may be hidden away like Quasimodo in his bell tower, we do have the pleasure of knowing it would be hard […]
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