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Posted by: em-admin
16 / 11 / 09
After the resounding success of our gobbledygook amnesty, we realise there are obviously many concerned citizens out there who share the desire to eliminate overblown double-speak wherever it is found. So the quest continues: to seek out, capture and rehabilitate any specimen of bull loose in the (writing) world. This month, the offending sample is […]
01 / 10 / 09
You may remember that, back in July, we threw down a gobbledygook gauntlet, by calling an amnesty on business double-speak and offering a prize for the biggest offender. After painful hours of digging through piles of tangled, mangled English, we can present you with our winner (if that truly is the right word). Despite the […]
15 / 08 / 09
It’s amazing how many good ideas are lost in translation – not from one language to another, but from the brain to the printed page. One reason could be that it’s so tempting, when you suddenly find that you’re unable to get your idea down on paper effectively, to throw more words at the problem. […]
Posted by: Catie Holdridge
08 / 06 / 09
It’s always a great feeling of revelation (not to mention vindication) when something you have long suspected or known to be true suddenly pops up and proves itself out in the real world. I found this recently regarding the power of being precise. Now, naturally I have always known that smoking is not a wise […]
Posted by: Barbara Wilson
25 / 02 / 09
Clear writing is dangerous writing. If you edit out all the padding and get to the point, you might actually say something, and this can be quite disconcerting. After all, you might not want to be bold and stick your head above the parapet. You might be quite at home with a nebulous style. This […]
16 / 11 / 08
Beware the ‘yawn factor’ when selling your organisation in writing. Attention spans are short and lots of clichéd customer-service terminology won’t do you any favours. Take this example from the Olympus website: Under the umbrella of Olympus Europa we in the U.K give the best possible support to our customers by providing: A wide range […]
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