0044 (0)1273 732 888
Reader-centred writing
Posted by: Jacob Funnell
06 / 07 / 17
As soon as you type a word, you’ve put something out there that you can be judged on. Are you a competent professional? Are you clever? Are you the kind of person who should be taken seriously? From lawyers at top City law firms and project managers in the public sector to bid writers for […]
Posted by: Catie Holdridge
30 / 06 / 16
How can you make your writing engaging? Or, more specifically, how can you make your business writing engaging? Why, surely that’s a contradiction in terms! Right …? A lot of people do seem to make a distinction between 1) Work Writing, and 2) Pretty Much Every Other Kind of Writing. It essentially amounts to this: […]
Posted by: Rob Ashton
11 / 05 / 16
One of the great pleasures of my job is that I frequently get a chance to talk to people who really are at the top of their game. Over the last 18 years, my colleagues and I have worked with over 40,000 people. And among them have been many industry leaders who have built seriously […]
05 / 04 / 16
Sometimes we can’t remember why we do things a certain way. This is certainly the case with company reports and other documents. It may not always be the best way – far from it – but that’s the way they’re written and that’s that. ‘We must always start with two pages of background,’ explains a […]
Posted by: Simon Busch
31 / 03 / 16
What’s the right tone to strike in business writing? Formal? Yes, you want to come across as a serious contributor to the subject at hand and not to sound too … chatty? Hmmm. But if you’re too serious, don’t you risk boring people and losing them? Tone is a minefield. And it’s made all the […]
18 / 03 / 14
The three little innocent-looking dots of an ellipsis (…) probably carry more power to annoy and confuse your readers than any other punctuation mark. Apostrophe mistakes look harmless in comparison. Nobody seriously reads ‘orange’s 45p’ and assumes that the orange must own a small amount of loose change. Ellipses, by contrast, can completely change the […]
Our newsletter contains proven advice and tips for transforming everything you write at work. Join over 4,000 professionals who receive our best advice for writing documents that help you achieve your goals.