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Reader-centred writing
Posted by: Jacob Funnell
14 / 10 / 13
Watch Emphasis CEO Rob Ashton as he transforms a selection of real-life examples from our clients. He shows you how to give your business writing an instant power boost by switching your sentences from the passive voice to the active. *Of course, things are rarely entirely black and white. There are a few times […]
Posted by: em-admin
20 / 12 / 12
Times are changing for local government. Staff numbers are falling because of budget cuts, the localism agenda means that councils will soon be taking an increased responsibility for public health and reports now have a shorter journey from draft stage to centre stage. The secret of success is understanding your audience, writes Emma Beals. You […]
Posted by: Catie Holdridge
17 / 02 / 10
That business writing should be centred on the reader’s needs is not exactly earth-shattering news. But putting this maxim into practice is a different matter altogether. Reader-centred writing If you’re like most people, you’re much more likely to be focused on your own needs – such as impressing your manager or getting the task of […]
11 / 12 / 09
It’s that magical time of year again. Chestnuts roasting on an open fire, Jack Frost nipping at your nose and – quite possibly – being thrown together with people you have nothing more in common with than blood. And, as anyone who has grin-and-borne-it through a stressful or tedious family gathering can verify, if Christmas […]
Posted by: Rob Ashton
06 / 08 / 08
We’re lucky here in Emphasis Towers. Five minutes from Brighton beach and five minutes from the station, we really have got the best of both worlds. The beach is great. It’s close enough to go for a lunchtime dip on those rare days when the thermometer climbs above 10 degrees. (Not that I have since […]
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