Communication Lab 8: cold emails

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35 minutes

How do you approach new business in an era when cold calls rarely reach decision-makers and everyone’s on the guard against spam? Guest Bryan Kreuzberger, the founder of Breakthrough Email, shares his formula for writing an email that the recipient will both open and act on.

Plus: how words can rewire your brain, and the power of focus and rapt attention.

Further reading

Hear something you want to know more about? Here are some useful links:

Bryan’s website is Breakthrough Email, where you can see him talking more about his technique.

The three books mentioned are:

•  Words Can Change Your Brain by Andrew Newberg and Mark Robert Waldman
•  The Happiness Advantage by Shawn Achor
•  Rapt: Attention and the Focused Life by Winifred Gallagher.

You can try the selective attention test that Rob refers to, with the basketball,  here on YouTube.

And here’s the Harvard Business Review article, The Unimportance of Practically Everything.

What did you make of  the podcast?  Are you thinking of trying out Bryan’s tips? Share your thoughts in the comment field below, or by tweeting Bryan (@bryankreuz), Rob  (@Robert_Ashton), Andy (@doctorpod) and Emphasis (@EmphasisWriting).

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Author: Cathy Dann

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Cathy is a certified word and editing expert, having worked as a sub-editor, editor and copywriter at, to name a few, the Guardian, The Sunday Times, The Telegraph, Which? and The Grocer.