Smooth operations

There is a corner of Emphasis Towers dedicated solely to the behind-the-scenes team known as Operations.

We are the stage-hands to the trainers’ thespians; the gaffers to Client Relations’ stage directors. And while we may be hidden away like Quasimodo in his bell tower, we do have the pleasure of knowing it would be hard to pull off the show without us.

It is, of course, Client Relations who will venture out to meet you, get to know you and your business, and discover just how Emphasis can help to make your documents shine; our course developers who design a programme to move and motivate you to be the best business writer possible; and our trainers who will analyse your work and deliver the goods on the day.

We’re squirreled away in the midst of all this, gathering up the vital pieces of information like so many acorns for winter.   And we like to follow our own company’s advice in Operations Corner:

We’ll put the reader first by presenting you with only what you need to know to get everyone to where they need to be. We have the whys and hows, so we’ll just ask for your whos, wheres and whens.

We helpfully punctuate this with requests that guide you through: we’ll elicit writing samples; extract dates, timings, attendee and venue information – and you won’t feel a thing.

We’ll build a logical structure from one end of the process to the other – to the delegate list we add samples, to the samples we add graphs; we’ll print and bind the manuals, copy and file worksheets; we’ll send the trainer to you with everything they need to address all your business-writing needs.

On the day of your course, by the first chorus of: ‘So that’s how to use an apostrophe!’ we may not even be a speck in your memory.   But then a good operations team is like good writing: efficient, effective, invisible.

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Author: Catie Holdridge

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Catie joined Emphasis with an English literature and creative writing degree and a keen interest in what makes language work. Having researched, written, commissioned and edited dozens of articles for the Emphasis blog, she now knows more about the intricacies of effective professional writing than she ever thought possible.

She produced and co-wrote our online training programme, The Complete Business Writer, and these days oversees all the Emphasis marketing efforts. And she keeps office repartee at a suitably literary level.