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From the blog
How to write excellent reports [Webinar recording]
Over 120 people took part in our webinar on 23 November to learn some expert advice on writing exceptional reports from our specialist trainer, Gary Woodward. Many attendees sent in their questions and key challenges when it comes to writing reports and there were some common themes, which Gary addressed during this thirty-minute session. Gary focused on three areas: […]
60-second fix: discount on or discount off?
If you’re feeling generous and you’re offering money off something, is that a discount on or a discount off the usual price? This was recently the subject of much heated debate here at Emphasis HQ. Sides were taken, teeth bared and battle lines drawn, with both sides certain they were right. ‘Of course it’s “discount off“!’ […]
3 ways to shorten any document (and one you should ALWAYS avoid)
You’ve finally made time to sit down and write that key document. You’ve pounded something out on the keyboard and you desperately want to get it out of the door. But as you give it a final once-over before hitting ‘send’, don’t forget one crucial question: ‘Is it too long?’ If it seems to take […]
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