High-impact business writing

Course at-a-glance

This is a business-writing course for groups of four or more delegates. (For three delegates or fewer, please click here)

This is our core programme, containing the key elements of many of our other courses. So it’s ideal if the group of people you need to train write a variety of documents.

Send us a message or call us on +44 (0)1273 732 888 for advice on which course is best for you – we’re happy to help.

Key course features

(Please scroll further down this page for more details.)

  • It's ideal if your team write a variety of documents, from letters to reports, bids to emails.
  • We will tailor it to your organisation, audience and sector, and to the skills and needs of your team.
  • We can run it on your premises, wherever you are in the world.
  • It's normally a one-day programme, but we can also tailor the length to your needs.
  • The course includes confidential, expert analysis of participants’ documents (see below).
  • Post-course coaching is also available, to make your team’s new skills really stick.
  • It centres on practical, small-group writing training that engages and inspires. It's not a lecture, and there's no 'death by PowerPoint'.

Want information quickly? Call us on +44 (0)1273 732 888 for expert advice on how we can help your team write better documents.

Course content

High-impact business writing is ideal if your team write a variety of documents. You can apply the proven techniques we teach to all areas of business: reports, bids, letters, emails and more.

On a typical one-day course, your team will learn how to:

  • get their document’s key messages across – without pointless waffle
  • brush-up on their grammar and punctuation
  • logically structure any document, from proposals to emails, letters to reports
  • design for impact
  • stop procrastinating and beat writer’s block
  • write using the appropriate language and tone for their readers
  • be confident in their writing.

Please note that this is only a sample outline. We’ll listen closely to your needs, tailoring it to the documents you write and the readers you’re writing for.

Download a PDF about this course, including a sample course programme, or call us on +44 (0)1273 732 888 to find out more.

Tailoring High-impact business writing to your needs

We know that every client is unique, so we’ll focus on the kinds of documents you want your organisation to write and – crucially – the readers you’re writing for.

We use this information to develop a course that exactly addresses your team’s needs. Every course we run includes relevant examples and exercises based on the specific writing problems your team faces.

Your team will be more engaged, and will learn much more quickly, when they see how techniques apply to the documents they write.

We’re here to help. Call us on +44 (0)1273 732 888, or send us a message, for expert advice on how best to address your team’s business-writing challenges.

Course delivery

We can train as few as four people, or work with your entire company or organisation.

We’ll come to you and run the course on your premises, wherever you are in the world.

We also know that running courses can be a daunting task. So our experienced, dedicated operations team will work with you each step of the way, to ensure that everyone is where they need to be and that everything runs to schedule.

To learn more about how we’ll deliver a course that works for your organisation, call us on +44 (0)1273 732 888.

Individual analysis, for individual delegates

writing_analysis_graphEverybody has their own writing issues and particular areas they can most benefit from improving. Our proprietary writing analysis is a unique way of measuring those differences.
Before the course, we’ll analyse a section of a document from every delegate. Then we’ll produce a graph to show each person their strengths and weaknesses. This is a detailed tool, covering fifteen key writing areas – everything from sentence structure to keeping it short and simple.

This means your team members won’t have to self-diagnose their writing and work out what to improve first. Instead, we’ll show them exactly what to focus on for the quickest results.

Read more about our writing analysis.

Specialist trainers

All our trainers are specialists with up to thirty years’ professional writing experience. We use only our own trainers; we never farm work out to associates.
Each has graduated from our Trainers’ Academy, completing a rigorous course to learn how best to pass on their knowledge. This takes up to six months and culminates in an assessed training course, in which their performance as a trainer is judged by one of our most experienced consultants. All of this ensures that they can combine their in-depth knowledge with the ability to engage your team and inspire them to make lasting changes.

Meet our trainers

After the course

We know that your team need to keep improving their skills once they’ve left the training room.

That’s why we’ve developed a complete follow-up programme. We call it Emphasis 360 (or e360 for short), and it combines weekly online lessons with direct access to our writing experts.

​No other business-writing course has the option of this level of continuing feedback and support. It’s an ideal way to cement your team’s new writing skills, keeping them at the forefront of their minds.

Learn more about our follow-up programme, e360

Coaching clinics

Our post-course coaching clinics are an ideal way of ensuring your team’s new business-writing skills stick.

First, we’ll analyse a sample of every team member’s writing using our unique writing analysis (see above), so they can see how their writing skills have improved. (This also allows you to review how far your team has improved since the course.)

Then our expert writing trainer will work with each team member one-to-one, tackling any remaining issues and further improving the confidence and abilities of everyone on your team.

Costs and pricing

As each High-impact business-writing course is different, prices vary according to the size of your team and your specific training needs. Please call us on +44 (0)1273 732 888 to learn more.

Get in touch

You can enquire about this course right now by filling in the form below. We’ll get back to you within 24 hours (and usually much sooner).

Alternatively, give us a call on +44 (0)1273 732 888.

Find out more

Tell us how many people you’re looking to train, and we’ll get right back to you.

‘Very good course in general. I would recommend it.’

Denis Zuev, Gazprom

‘Really interesting course which will be extremely useful.’

Ruth Beadle, Gazprom

‘Excellent course, entertaining, practical and easy to apply.’

Gillie Guy, RBS

Very useful not just for bid writing, but for all the writing I do. Really enjoyable course with an excellent trainer.

Colin MacKenzie, Capita

‘Very good course, would recommend it to my colleagues.’

David Ward, RBS

‘It was very useful to have my own work analysed.’

Sorcha Norris, Nestlé

‘Very engaging throughout. Good pace. Really useful content and good use of relevant exercises throughout the day.’

Fiona Toft, Nestlé

‘Very relevant. I’m looking forward to applying the training.’

Nicola Hartley, The King’s Fund

‘Really enjoyed the course and learnt a lot – good teaching and I was kept engaged and interested.’

Vijaya Nath, The King’s Fund