25 / 01 / 12
Helicopter parents, noobs and brain candy
As a new year begins, you can’t help but look back on the one just passed: its gains and losses, its highs and lows, the memorable moments and those best forgotten. So why not do the same for the words and terms that entered our lives – or at least the dictionaries – in 2011?* […]
23 / 09 / 09
Many professionals may need to use creative or lateral thinking in their work, but here’s a competition that invites anyone to do just that for individual words. This is the so-called Washington Post Mensa Invitational – for which neither organisation seems prepared to claim credit. The challenge: to humorously redefine either a common word, or […]
16 / 07 / 09
The language of advertising: innovative maverick or language outlaw?
The power of language is often harnessed to persuade. And love them or hate them – it’s usually one or the other – advertisements certainly have a way of getting inside our heads. Not to mention getting us to take out our wallets. But how many rules do they break along the way? Actually – […]
01 / 05 / 09
Is it a feathered sky-dwelling nest-builder? Is it an aerodynamic pan-destinational person carrier? No, it’s Sloganizer!
Are you struggling to come up with a new nugget of corporate gobbledegook? Could your report benefit from some indecipherable doublespeak? Are you floundering from a lack of filler? Never fear. Sloganizer to the rescue! The new application for the iPhone brings the old paper Sloganizer right up-to-date – and right into your office. When […]