+44 (0)1273 732 888
Blog
FEATURED
Posted by: Rob Ashton
16 / 07 / 24
Most of us don’t like the way we look in photos. We wince slightly when we glance at a picture that includes us. Despite how it might feel, though, this has very little to do with how we actually look. It’s because the face we’re seeing is not the face we see in the mirror […]
04 / 07 / 24
Let’s start out with a quick question. Look at the line on the left in the image below. Which one on the right do you think is most similar: A, B or C? It’s pretty obvious that the answer is C, right? Or so you’d think. Yet three out of every four participants in a […]
27 / 06 / 24
Much of what we write often sails way over our readers’ heads. The problem is that we take our own knowledge for granted and assume that everyone else knows it too. As I explained recently, we all know more than we think. Even if you’re new to a topic yourself, it’s still surprisingly easy to […]
20 / 06 / 24
The headline almost leapt out of my screen. It was June 2020. Every day was bringing another batch of harrowing news stories. Yet this one, on the website of The Mirror, still stood out: ‘Tragic coronavirus death toll rises by lowest number in seven weeks.’ Whoever had written it may never have been near […]
13 / 06 / 24
One of the biggest killers of great ideas (and even greater careers) has to be imposter syndrome. I’ve met countless professionals who were held back by a lack of confidence in their own knowledge and expertise. It’s almost always unjustified and it always breaks my heart. Nowhere to hide Every year, my colleagues see […]
10 / 06 / 24
I’ve got a quick question for you. How many people live in the Australian capital of Sydney? Is it two million? Five million? Seven million? The answer, of course, is none of those. Canberra is the capital of Australia, not Sydney. Well done if you spotted the mistake. But if you didn’t, you won’t be […]
24 / 05 / 24
A few years ago, a leading NHS trauma surgeon I was working with transformed treatment in her emergency department. She did it, not with a scalpel or the latest medical device, but with a lowly Word document. She’d needed approval for a new way to prioritise the most urgent cases. Her idea would free up […]
Our newsletter contains proven advice and tips for transforming everything you write at work. Join over 15,000 professionals who receive our best advice for writing documents that help you achieve your goals.